Here’s a carrot we should offer to the Castro regime during negotiations to reestablish diplomatic relations: as a gesture of goodwill we’ll tear down the eyesore we used to call the U.S. Embassy.
Technically the 6-story, blocky building on the Malecon, — built by Harrison Abramovitz in 1953 and renovated in 1997 — isn’t an embassy. It’s a “U.S. Interests Section” administered by the Swiss government in a deal brokered by President Jimmy Carter in 1977.
There might be fans of 1950s modernist American corporate office architecture somewhere in the world, but not in Cuba.
The original building was constructed in 1953 – the same year Fidel Castro launched the attack that precipitated the Cuban Revolution. Talk about a visual metaphor: the all-powerful U.S. erecting a bureaucratic, bombastic looking building while peasants risk life and limb to change the status quo.
Ever since then it’s been a symbol of division, literally a photo backdrop for dashed hopes and desperate times. It became a flashpoint for conflict when Cuba later built the adjacent “Anti-Imperialist Plaza,” to host nationalist rallies where Castro railed against Washington. For decades Cuban police have made pedestrians cross the street to use another sidewalk and prohibited parking.
The U.S. one-upped the ugly by constructing an electronic propaganda billboard in front of the building in 2006, so Castro obscured the sign with a forest of poles flying black flags of protest. It’s time to say “basta!” with the machismo posturing and really connect with Cubans.
Instead of re-occupying a symbol of everything that has ever gone wrong between our two countries, I recommend decentralizing the functions of the embassy. There are hundreds of dilapidated, unsafe but architecturally stunning buildings in Havana. Why not work with the Cuban government to renovate culturally significant landmarks and turn them into offices for Consular Services, a Political and Economic Section, a Public Diplomacy Program, and Refugee Processing.
We would be sending a signal that times really have changed, that the old can become modern and that Americans truly appreciate more about Cuba than old cars and cigars. We could find a brilliant Cuban landscape architect and construct a friendship garden on the empty grounds and actually conduct our business throughout the city where customers feel comfortable. We’d be neighbors instead of imperialists, taking one more tool out of Castro’s propaganda kit. With one big wrecking ball we could celebrate a new chapter in a shared history.